Saturday, 3 October 2009
Friday, 2 October 2009
There was a hybrid style to the shop which meant that there was a lot of mix and matching and filling up all available spaces, you could call it clutter, but in a really cool form. With shelves with books stacked, little ornaments, flasks and cameras all in the same sort of area.
Wednesday, 30 September 2009
From watching 8 individual interviews from 8 different tutors/lecturers around the country these are notes I have made that I feel will help me with reflective writing for my dissertation.
Taking notes after each day of work experience shows more honest reflections.
Less descriptive - more ideas and thoughts presented.
Reorganise learning I have recieved, what i have learnt from everything I have done, analyse evaluate and synthesise - problem solve
Collect things and then interact with them to create innovative outcomes.
Learn what i need to improve upone, and celebrate acheivments, do not leave dissertation to last minute.
Reflection can help to capture snippets of experience, look back and find patterns and strategies - what, why, when, how, who. where - symbols.
Talking about work but in a written form, doesn't necessarily have to have a beggining a middle and an end, more subjective, be able to articulate to others, this is important for personal development, I need to formalise my thought process. Me on Paper!
Ask myself what I have learnt form each project, personal developement, exploratory examination, sense making, individual personal journeys, what changes have these things made to me.
An example of the free-est possible way of writing could be a double entry journal, put item in, and then on second half of page reflect upon it - what it felt like and making sense of it.
Note mistakes and be critical - acknowledge things didnt go to plan - make strategies and plans. Don't be afraid to write feelings.
Keep note of what goes right and what goes wrong, improvements that need to be made at first does not seem useful, but it is a release, getting it on to paper, there is a pressure of getting things right, sometimes get down all your thoughts first. Notemaking.
Here is a collection of photos I have collaged that I found summed up the whole atmosphere of Barcelona.
Just a few of the things that really stood out...
- Bright colours - Markets, Mosaics, Park Guell (Gaudis creations!)
- Gothic gaudi architecture scattered around the city
- Culture - contemporary art museum
- Lively atmosphere - new up and coming areas such as El Raval,
La Ramblas with performances from street artists.
- Spanish traditions and history - Sagrada Famillia
Tuesday, 29 September 2009
The two designers Hannah and Alice also co-own 'The Four-Factory' and 'Three's Company' which sort out the Marketing, PR and Promotions side of the business. As well as this they design for the menswear label 'Pose London' which has its suave shop along the cobbled streets of Covent Garden.
Over the four weeks I managed to take part in a various different projects, along with running a few different errands all around London.
First of all I was given a list of different male celebrities who would promote Pose London well and added more to the list that I though also suited the brand. I took on a PR role for this, and searched out agents and contacted them about delivering a goodie bag with either a shirt or T-shirt and look book. As 'Pose London' is quite a new brand they are looking for more promotion to boost their sales and there status in the fashion industry!
Dan from the Noissettes wears a 'Pose London' shirt.
Friendly Fires on their latest photoshoot - 'Pose London' shirt worn on the left.
My next task was to work on a couple of the newsletters with the themes of 'Festival Fun', 'Flower Power' which promoted the Spring/Summer collection for 'Belle and Bunty'. This was one of the parts I most enjoyed, as I could get my hands on photoshop and play around with layout, colour schemes, typography and the varieties of patterns within each newsletter.
Here is the completed 'Flower Power' newsletter...
As well as this I was asked to arrange the garments for 'Pose London' and 'Belle and Bunty' flat in the studio to be photographed for the websites. I also dressed mannequins in different outfits so that the viewer can look at the garment as part of the whole outfit. Although quite a simple task I liked the freedom that they gave me to put together individual items, styling them in my own way, and making changes that they felt were neccessary afterwards. I also looked into trend research for 'Pose London' and printed off images and descriptions for the next season, this I enjoyed as I have previously based projects on fashion forecasting.
Along with running errands such as the goodie bags to the celebrities, a wedding dress to a little spanish lady who hand sews on little silk flowers, and picking up various ribbons, beads etc from shops, I also minded the shop occasionally. Although these jobs are quite small, during my time there I had a really useful overall view of what it is like to run a business and the many different areas there are to focus on that make it successful. Working alongside a girl doing a graphics work placement there, we both found it useful discussing what we thought worked best, and what needed to change with our individual tasks. At the end of the placement I found that they would be grateful for any furthur help me, and they even gave me a pretty Belle and Bunty silk cushion as a thank you!
Tuesday, 5 May 2009
Really cute and feminine website, I love the animations!
Woo Agentur represents Al Murphy, Anne-Li Karlsson, Annelie Carlström, Bo Lundberg, Dennis Eriksson, Eva Hjelte, Gustav Dejert, Hjärta Smärta, Jan Cafourek, Klaus Haapaniemi, Mia Nilsson, Petra Börner, Rikke Jørgensen, Sac Magique, Stina Wirsén, Susanne Engman, Tyra von Zweigbergk and Vår.
My responses gave me a lot of ideas for what to include in my shop, the whole feel that London has about it is obviously loved by many, most answers backed up my ideas that I already had, but there are some new ones that have been made noticable to me.
This is the name of the shop that I will create a website for.
The shop is split into four different parts, ‘New Designers’, ‘The Market’, ‘Global Café’ and the ‘Vintage’ section,
‘Our Picks’ section where you can flick through various different illustrated products that the shop will sell.
I have called the store ‘Love for London’ and the logo consists of ‘L4L’. I chose to use this as my title of the shop because it is for people that are interested in London, or have been there before and love everything that it has to offer. Whether it is the up and coming fashion, or the incredible vintage shops, the hustle and bustle of a London market, or the mixture of world foods and music. I have abbreviated the word ‘for’ in the logo to the number ‘4’ as I feel this is reflective of the youth culture of today.
Clothes (Vintage, new designers, ethnic)
Corso di Porta Ticinese - up and coming area of Milan
I found this lecture really interesting and it linked well to the theme of my book. As I am focusing on future trends.
I learnt about a really informative international trend research and design agency called 'Promostyl' I found out about this after my book had been made, but next time I look into trends for a project I will be sure to check out their website.
Monday, 6 April 2009
Here is a list of the lectures so far and some key parts that I personally find most interesting.
Here poor, starving children are pictured sitting in the bottom of shopping trolleys. Any food placed in the shopping trolley seems to be given to the needy child. 'Feed SA', a South African charity dedicated to feeding disadvantaged people, came up with this advertising idea and saw a noticable increase in donations.
Another I found of interest was the synchronized dancing that was organised at London Liverpool Street station for T-mobile where commuters travelling through the busy train station got a surprise as hundreds of people broke into a synchronized dance routine.
This was an organized guerrilla dance act organized by T-Mobile for an advert on channel 4 in the UK. This is known as a 'Flash Mob', where people organise a set time to get together to perform some kind of act. An example of others are the ‘No pants subway ride’ or the ‘public freeze’ sessions where hundreds of people freeze for a minute before walking off again.
Spreading the word, the world according to Diesel.
Diesel present the fundementals of a lifestyle brand, with innovative and imaginative ideas to convey their message.
The 2001 advertising campaign, 'Save yourself' consisted of different projected slogans onto the sides of buildings. Other eyecatching adverts were also created for print.
Emerging Markets and New Product Development
An example of this is Ben Sherman as the brand has really changed over the years for the better. It initially started of as a shirt brand for men and had an unknown future. The advertisements presented below show a lack of innovation. As you can see the target market seems very limited, to a specific subculture of the time.
But now it has grown and become a more appealing brand internationally, with a greater marketing focus. It also provides for men and women, with a full lifestyle offer.
Envision Retails presentation on Consumer Shopping Behaviour
This presented the 4 ages of shopping, how each group has a different ideas about shopping, for pleasure or with a need to purchase etc.
Consumer Profiling and Buying Behaviour
Sunday, 15 March 2009
The city for the rich and fabulous!!
I'm currently studying Fashion at university and with my project at the moment I am creating a shopping guide for Milan, for all creative minded, trendesetting women!! It will be providing the reader with some top fashion forecasting information, on where to get the future trends and what they will be!